Kathryn Kunst, Goodman Acker’s Marketing Director, is responsible
for the management and development of all marketing initiatives at the
firm. She earned her Bachelor’s degree in marketing from Oakland
University, where she graduated magna cum laude in 2009. While she never
thought that she would fall into the area of marketing for attorneys,
she loves her job and has been an invaluable resource to the firm. Kunst
is highly interested in personal injury law and, as such, finds her job
enjoyable, fulfilling, and rewarding.
Prior to joining the Goodman Acker P.C. team in 2014, Kunst was the Marketing
Director for a much smaller personal injury law firm. There, she gained
experience with personal injury law, the market, what types of issues
clients face, and how to effectively market to meet a firm’s needs.
Today, she uses this knowledge on a broader scale as the head of marketing
for our large and busy firm.
Kunst describes marketing for personal injury law in the Detroit Metropolitan
area as a unique challenge, as it is one of the most competitive markets
in the U.S. She takes great pride in knowing that through her marketing
efforts, she is helping people, who may be going through some of the most
difficult times in their lives, find the legal assistance they need.
“When I first meet clients I always ask them, ‘how did you
hear about our law firm?’ Hearing our client’s responses and
knowing that our marketing is helping people select a law firm whose honesty,
integrity, and years of experience is unsurpassed, is truly a great feeling
and probably the best part of my profession,” says Kunst.
She feels fortunate to be a part of a dynamic team and loves that her days
are never the same. Kunst handles a wide range of duties, including managing
Goodman Acker P.C.’s television ad campaign, overseeing and assisting
with online marketing strategies, developing and coordinating community
and charitable events, overseeing day-to-day firm communication activities,
and doing everything possible to continually improve client experience.
Because Kunst took on the role of Marketing Director when the position
was brand new, she has been responsible for creating her own systems and
strategies. Her positive attitude, creative approach to her position,
and commitment to ensuring that clients have an exceptional experience
from the moment they call until after their case is resolved makes her
a true asset to the firm.
Outside of work, Kunst is an active person who enjoys living a healthy
lifestyle, working out and being outdoors. Baseball is one of her favorite
sports and she is an avid fan of the Detroit Tigers. She also enjoys spending
time with friends, cooking, traveling, and being a part of her church.
Spending time with her family, her husband and her 11-year-old golden
retriever, Bailey, is also very important to her and something she enjoys.